baruch gorkin     Contentville

Contentville is a place for readers. Contentville brand identity evolved into a mark based on a more
literal idea of a “place.” It was inspired by the aesthetics of period signage and, in combination
with the ad campaign, was designed to evoke the sense of a small, friendly and smart town.
The sign shape acts as a mnemonic device and helps break the word into “content” and “ville".